Customer / Market Research

Know why customers
choose you.

Before you invest in a new location, market or offer, understand who you’re trying to reach. We use interviews, segmentation and opportunity sizing to help you choose where to focus.

Discuss your research

Milk being poured into a takeaway coffee.

See customer research in action.

From 67 customer interviews to a focused growth plan.

We interviewed 67 of Rosebud’s customers to identify its most promising audiences and shape a growth plan.

Read the Rosebud case study

When there’s a decision to make.

Choose where to focus.

You need to understand which customers and opportunities deserve more attention.

Understand why people buy.

You want to know what matters in the decision, beyond what your team assumes.

Assess your next move.

You’re considering a new location or market and want evidence before committing.

From conversations to decisions.

Customer interviews

Understand the choices behind the purchase.

Hear how customers describe their needs, the alternatives they considered and why they chose you.

Informs: what matters to customers and what your message needs to address.

Market segmentation

See where needs and behaviors differ.

Group customers by differences in their needs and behavior, rather than treating the whole market as one audience.

Informs: which customers to focus on and how their needs differ.

Opportunity sizing

Put the opportunities in perspective.

Compare segments by value, population and market share to assess where growth could come from.

Informs: where to focus further planning and investment.

Start with the decision you need to make. We’ll discuss what research would help and whether you need support putting the findings into practice.