Glossary | BeaconBrand

B

Behavioral segmentation: Grouping customers by what they do, such as how they choose, buy or use a product or service.

C

Customer interview: A conversation designed to understand a customer’s experiences, needs and decisions.
Customer research: Gathering and analyzing information about customers to understand their needs, behavior and experiences.

M

Market segmentation: Dividing a market into groups with shared needs or characteristics, so you can decide whom to serve and how.
Market share: A business’s portion of total sales in a defined market and period, measured by revenue or units sold.
Market sizing: Estimating the number of potential buyers or the sales value of a defined market over a stated period.

P

Positioning: Defining how you want a particular audience to understand your offer compared with the alternatives.

Q

Qualitative research: Research that explores experiences, motivations and meaning through material such as interviews and observations.
Quantitative research: Research that uses numerical data and statistical analysis to measure patterns, differences or relationships.

V

Value proposition: A clear statement of the value an offer provides to a particular customer and why they would choose it.