Guides & Playbooks | BeaconBrand

Guide · Market research
Before entering a new market
The customer, competition and demand questions to answer before you commit.
In preparation
Playbook · Customer research
Plan a customer interview
Prepare an interview plan, ask neutral questions and record what you hear so the findings can inform a business decision.
Read playbook →
Guide · Strategy
Segment your market
How to look beyond broad labels and identify differences that could change your decisions.
In preparation
Playbook · Strategy
Turn findings into priorities
A practical sequence for reviewing evidence, comparing options and choosing what to investigate next.
In preparation

Before entering a new market