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Skin Theory Aesthetics
The med spa that never loses a lead.
- $35 → $14Cost per lead, a reduction of more than 60%
- <60 secLead response time
- 2Locations unified in one pipeline
The Challenge
Skin Theory was running ads across two locations, but leads were disappearing. No pipeline, no system, no way to know who needed follow-up or when. Nurses tracked inquiries manually. Appointments became no-shows. Money was going into ads and opportunity was walking out the door.
The Insight
The problem wasn’t awareness — people were interested. The gap was the moment after someone raised their hand. In med spa, speed isn’t a nice-to-have. A lead that doesn’t hear back within minutes moves on. The system had to be faster than any person could be.
The Solution
BeaconBrand ran Meta Ads optimization alongside a full GoHighLevel lead system — location-based pipelines for Riverside and Corona, automated SMS and voicemail triggered in under 60 seconds, and a nurture sequence for non-responders so nothing slipped through.
Deliverables
- Meta Ads strategy and management
- GoHighLevel CRM setup
- Location-based pipeline build
- Lead capture and SMS automation
- Voicemail drop workflow
- Long-term nurture sequence
Team: Luke Scorziell, Maya Cheung