Pawsitively Jeanna

The Challenge

Jeanna had built her business on referrals: dog-park conversations and happy owners telling friends. With no website, people who met her had nowhere to go, and leads slipped away. She offered daycare, boarding, grooming and walks for any dog, which made her hard to tell apart from everyone else nearby.

The Insight

We audited ten local competitors. Only one other home-based business focused on small dogs, and its website was dated with no online booking. Small-dog owners worry about their dogs playing with big ones, yet almost no one spoke to them directly. The niche existed. Nobody owned it.

The Solution

We positioned Pawsitively Jeanna as Marina del Rey’s small-dog daycare: dogs under 25 lbs, a home instead of a kennel, and a meet-and-greet before any new dog joins the group. The new website leads with that promise and lets owners book a meet-and-greet online.

Deliverables