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Geaux Insights
Documentary-style Meta ads and creative strategy for an AI leadership coach.
- 3launch ads cut from one half-day documentary shoot
- 42%lower cost per site visit by the third week of the campaign
- $0.40paid per landing page view
They’ve done a great job of helping me fine-tune the messaging: who it’s going to and how to talk to them.
The Challenge
Dr. Paula Stamp has spent more than 20 years coaching leaders in architecture, engineering, finance and law. She turned her PhD research into Geaux Insights, an AI coach, and needed a launch. The risk was clear: in a market crowded with AI tools, a new app looks like one more chatbot.
The Insight
The people who need it most are technical experts promoted into leadership without being taught how to lead. Nobody shows them how to give hard feedback or let someone go. They won’t trust a list of features or credentials. They will trust someone like them saying it worked.
The Solution
We built the campaign on stories, not specs. We matched each key message to a real user, then interviewed Dr. Paula and two of her clients in a half-day, documentary-style shoot. The edit became three ads: one to build her credibility, one to show how the app works, and one to win back warm leads on Meta.
Deliverables
Strategy
- Messaging and creative strategy
- Interview plan and question guides
- Meta campaign strategy and audiences
Execution
- Half-day documentary shoot
- Three 40–45 second video ads
- Meta ad management and weekly reporting
I hired BeaconBrand, because I really wanted an agency that was going to help me find and really get in front of the target market I was looking for. And they’ve done exactly that. They’ve done a great job of helping me fine-tune the messaging: who it’s going to and how to talk to them.
I’m very, very happy with everything that they’ve done. I just can’t say enough good things about how they’ve guided me through this.
Team: Luke Scorziell, Griffin Entertainment, Samantha White