BeaconBrand
Back to Work
Audience strategy · Meta ads

GameChange Nation

Inspirational sports media — Meta Ads strategy, creative direction and campaign management.

Sports media2026

  • 70%ThruPlay rate on Facebook Reels
  • 4.4×Industry standard of 15%
  • 34KAccounts reached for about $420 in ad spend

The Challenge

GameChange had a compelling mission but needed proof to unlock investor confidence. They needed to show that their storytelling could reliably drive attention and action from parents of student-athletes.

The Insight

Most campaigns rely on broad targeting and generic hooks. BeaconBrand focused the message on a specific parent audience, then paired emotionally direct creative with campaign structure designed for 15-second ThruPlay performance.

The Solution

Most campaigns rely on broad targeting and generic hooks. BeaconBrand focused the message on a specific parent audience, then paired emotionally direct creative with campaign structure designed for 15-second ThruPlay performance.

Deliverables

  • Meta Ads campaign strategy and setup with Pixel
  • Creative direction (script feedback, production advising)
  • Bi-weekly performance reporting with personalized video updates
  • Audience retargeting strategy
  • Funnel analysis, landing page build, and competitive audit
  • Investor-ready profitability model (in progress)

Team: Luke Scorziell, Ian W.