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Estu
The student app that earned its place on campus.
- West CoastGrowth market activated
- 2 tracksStudents and investors targeted simultaneously
The Challenge
Estu was raising capital and growing fast, but their brand wasn’t keeping up. They needed a story that worked for students on campus and investors in boardrooms at the same time — two audiences with very different definitions of credibility.
The Insight
The brand wasn’t lacking energy. It was lacking a clear identity students could own. Repositioning Estu as the most rewarding rewards card for students gave the community something to rally around, and gave investors a proof of market fit they could point to.
The Solution
BeaconBrand built a partnership strategy connecting Estu with key campus organizations, launched on-the-ground man-on-the-street content, and developed a student meme strategy that drove organic engagement. Every piece of content was designed to prove traction, not just awareness.
Deliverables
- Brand partnership strategy
- Brand partnership management
- Social media strategy
- On-campus content production
- Ad campaigns
Team: Luke Scorziell