Startup Content and Partnerships

Overview
As a fast-growing startup raising capital, Estu needed a sharper brand strategy to attract both students and investors. They wanted scalable brand partnerships on college campuses while creating a consistent, authentic social media presence to drive brand awareness.

We developed a partnership strategy that connected Estu with key organizations, while launching on-campus “man-on-the-street” content and student-driven memes that significantly boosted engagement.

By repositioning Estu from a generic platform to “the most rewarding rewards card for students,” we helped the company demonstrate market fit, accelerate growth on the West Coast, and strengthen its story for VC conversations.

Deliverables

• Brand Partnership Strategy

• Brand Partnership Management

• Social Media Strategy

• Content Creation

• Ad Campaigns

• Design