Organic Social Media · Content Production

Mission Valley Spas

The Fun Yet Luxurious Guide for Families

Client: Mission Valley SpasYear: 2025Team: Luke Scorziell, Maya Cheung, Marvin Dondrup

125%

Increase in Instagram Followers (30 days)

265%

Increase in Profile Visits (30 days)

45,400%

Increase in Profile Visits (90 days)

The Challenge

Mission Valley Spas had standout products but no social media presence. Without a consistent brand voice online, they were invisible to local families in Orange County who were already looking for exactly what they offered.

The Insight

Spa buyers weren't searching for luxury — they were searching for relief. Couples without enough time, families without a place to unwind. Leading with comedic, relatable content about those real pain points made Mission Valley Spas feel like a friend, not a showroom.

The Solution

BeaconBrand activated Mission Valley Spas on Instagram as a fun yet luxurious guide, building a content strategy rooted in relatable humor and real family moments. The result was a brand that connected emotionally before it ever asked for a sale.

Deliverables

  • Social Media Strategy
  • Content Calendar
  • Content Creation
  • Instagram Management & Engagement
  • Pinterest Management
  • Houzz Management

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