60%+
Reduction in Cost Per Lead
Paid Media · Creative Strategy
Skin Theory Aesthetics
The Med Spa That Never Loses a Lead
<60 Sec
Lead Response Time
$35 → $14
Cost Per Lead
2
Locations Unified in One Pipeline
The Challenge
Skin Theory was running ads across two locations, but leads were disappearing. No pipeline, no system, no way to know who needed follow-up or when. Nurses tracked inquiries manually. Appointments became no-shows. Money was going into ads and opportunity was walking out the door.
The Insight
The problem wasn't awareness — people were interested. The gap was the moment after someone raised their hand. In med spa, speed isn't a nice-to-have. A lead that doesn't hear back within minutes moves on. The system had to be faster than any person could be.
The Solution
BeaconBrand ran Meta Ads optimization alongside a full GoHighLevel lead system — location-based pipelines for Riverside and Corona, automated SMS and voicemail triggered in under 60 seconds, and a nurture sequence for non-responders so nothing slipped through.
Deliverables
- ●Meta Ads Strategy & Management
- ●GoHighLevel CRM Setup
- ●Location-Based Pipeline Build
- ●Lead Capture & SMS Automation
- ●Voicemail Drop Workflow
- ●Long-Term Nurture Sequence
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