Social Media
Lead Capture & Follow-Up
Outcomes
Cost per lead reduced from $35+ to under $14 — a 60%+ drop over the campaign period
Lead response time: under 60 seconds from form submission to first contact
Centralized pipeline visibility across two locations (Riverside + Corona)
Automated nurture sequences for non-responders, reducing manual follow-up load
Client
Skin Theory Aesthetics
Year
2025
Team
Luke Scorziell, Maya Cheung
The Challenge
Skin Theory, a Southern California med spa with locations in Riverside and Corona, was running ads but leads were disappearing. No funnel. No system for knowing who needed follow-up or when. Nurses were doing their best to stay on top of inquiries manually, but appointments were turning into no-shows and there was no way to collect deposits or track where any lead stood. Money was going into ads, and opportunity was walking out the door.
The Insight
The problem wasn't awareness. People were interested. The gap was in what happened the moment after someone raised their hand. In a competitive med spa market, speed and consistency aren't just nice to have. They're the difference between a booked appointment and a lost patient. If a lead doesn't hear back within minutes, they move on. The team needed a system that could respond faster than any person could, keep following up so nothing fell through the cracks, and a regular rhythm to regroup around what was working.
The Solution
BeaconBrand ran a two-track engagement: Meta Ads optimization and a full lead capture and follow-up system built inside Go High Level, anchored by weekly business reviews.
On the ads side, we developed clear, conversion-focused creative, optimized campaign targeting for both locations, and installed conversion events so Meta could document results and train its algorithm toward quality leads rather than just volume.
On the automation side, we built location-based pipelines for Riverside and Corona and a Facebook lead workflow that triggers the moment a new inquiry comes in. The workflow routes the lead by location, sends a conversational SMS, and drops a voicemail in under 60 seconds. Leads that reply get flagged as hot and handed directly to the team. Leads that don't enter a long-term SMS nurture sequence so no one slips through.
