70%
ThruPlay rate on Facebook Reels
70% ThruPlay rate — 4.4x the industry standard
Inspirational Meta Ads Campaign
Inspirational sports media — Meta Ads strategy, creative direction & campaign management (ongoing)
4.4x
Industry Standard of 15%
34K
Accounts reached for ~$420 in ad spend
$0.02
Cost per engaged viewer
The Challenge
GameChange had a compelling mission but needed proof to unlock investor confidence. They needed to show that their storytelling could reliably drive attention and action from parents of student-athletes.
The Insight
Most campaigns rely on broad targeting and generic hooks. BeaconBrand focused the message on a specific parent audience, then paired emotionally direct creative with campaign structure designed for 15-second ThruPlay performance.
The Solution
Most campaigns rely on broad targeting and generic hooks. BeaconBrand focused the message on a specific parent audience, then paired emotionally direct creative with campaign structure designed for 15-second ThruPlay performance.
Deliverables
- ●Meta Ads campaign strategy & setup with Pixel
- ●Creative direction (script feedback, production advising)
- ●Bi-weekly performance reporting with personalized video updates
- ●Audience retargeting strategy
- ●Funnel analysis, landing page build, and competitive audit
- ●Investor-ready profitability model (in progress)
"We know there's demand. We've created this little spark. If we throw some gasoline on this, we can get a forest fire."
Jack Baric, Co-Founder, GameChange Nation
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Strategy, storytelling, and systems that turn strong ideas into measurable outcomes.
