17
Pieces in the Debut Collection
Brand Strategy · Creative Direction · Content Production
Isle of Avery
From zero audience data to investor-ready proof with measurable reach and efficient spend.
6
Shoot Locations
3
Productions Directed
The Challenge
Avery had a vivid vision — clothing that made women feel confident, new, and powerful — but couldn't translate it into language or imagery that others could see. Without a brand foundation, there was nothing to anchor shoots, partnerships, or positioning around.
The Insight
The real product wasn't the clothing. It was the feeling. Women don't buy a dress — they buy the version of themselves they become wearing it. "Everyday vacation" wasn't just a tagline. It was a philosophy that, if captured right, would make every piece feel like an escape.
The Solution
We built the full brand strategy — purpose, mission, values — then made a bold call: the hero video would show no clothes at all. Shot across six locations in Newport Beach, it sold the feeling first. Two photoshoots followed, each designed to show the brand living in the world.
Deliverables
- ●Brand Strategy Document
- ●Brand Consulting
- ●Photo Shoot Direction
- ●Video Shoot Direction
- ●Location Management
- ●Website Contribution
"Luke translated the ideas in my head into words on a paper, which was incredibly valuable."
Avery Kolber, Founder, Isle of Avery
Ready to shine?
Strategy, storytelling, and systems that turn strong ideas into measurable outcomes.
