Home Services Brand Strategy

Overview: Coronado Tankless Flush struggled to position themselves as the go-to plumber for tankless flush in an otherwise crowded home services market where most homeowners were unaware their tankless systems needed regular flushing.

We uncovered that customers wanted to feel empowered by "insider" knowledge and reassured by a friendly, trustworthy professional. By positioning Tankless Flush as a family-friendly guide, the brand shifted from just selling a service to providing ongoing peace of mind in the community.

Deliverables:

• Brand Strategy

• Customer Research

• Competitor Research